Your offline business is unique. You’ve probably spent years learning, training, and perfecting what you do. You love your business and make a great living helping people or providing a valued product or service.
But, you may want to work a little less and have a more lifestyle-based business. You may seek more free time and freedom away from your business/office.
People have been telling you that you need to get your business online for years.
You might have even tried before and failed. You see other people in your field going online and making passive income while they post pictures of their vacation on Instagram. You know that if they can do it, so can you.
The problem is you don’t know where to start. And there is SO much information. It’s overwhelming!
You might even feel like you’re already so far behind you will never catch up.
If that’s you, this article is going to help.
In this article, you’re going to learn the # 1 step for taking your business from offline to online successfully.
This step is going to help you figure out if it’s even worth it to take your business online, or if you’re better off just doing what you’re doing.
If you're worried about things like whether or not going online is right for your business, how much it will cost, and whether it’s easy to understand, this article will answer all your questions.
Let’s get started!
The # 1 Step For Taking Your Offline Business Online Successfully is:
Finding the unserved angle. The unserved angle is the part of your business that could be faster, easier, more affordable, or done at home using the internet.
Still confused? Think Netflix with movies. Before Netflix, you had to go to the video store, hope they had something you wanted to see, hope it was in stock, and so on.
Fun fact: Netflix still had 2.7 million customers who receive DVDs by mail as of April 2019.
Netflix let users get their movies more affordably by paying a monthly fee instead of a per DVD rental fee. Netflix made its users experience easier by letting them choose from a vast library and eliminating the chance that a particular movie was out of stock.
Netflix made its user experience faster by introducing instant digital streaming. And, of course, Netflix let their users stay home. While Netflix disrupted an entire industry, you don’t have to go that far.
For 99% of businesses, it’s enough to just make your angle to be either faster, more affordable, easier, or something they can do at home.
Take a few minutes right now to think about what the underserved angle is in your industry?
If it instantly came to you and you’re inspired that’s awesome, and you can skip the rest of this article and get straight to work.
And a free 14 day trial of Kajabi can help you with the technology side of things if you need help with that.
But if you didn’t instantly think of the underserved angle in your business, here’s a few things you can do to find your angle.
Finding your Business angle:
If your angle is not instantly obvious there are a few things you can do that will help you find your angle. The first step is to ask yourself or your customers what their dream experience is. If you could wave a magic wand and give them EXACTLY what they want, what would that look like?
Once you have an idea of what your customer's dream experience would be, you need to compare it to what is actually possible.
One great example of this is the plastic surgeon’s offices. On the surface, you would think there’s not much a plastic surgeon can do with a website. But you’d be wrong.
Over the last few years, tons of plastic surgeons have started doing online consultations. These appointments are conducted over web video and allow potential patients to get an opinion on surgery from the comfort of their home.
In addition to making things easier for their patients and letting them do it from home, this angle lets embarrassed patients get a consultation they otherwise might be too embarrassed to come in for, leading to a new client base that might not have come into the brick and mortar office.
Ask yourself, how can you improve the experience of being a customer?
Make it Faster:
Right now there is an interesting competition going on between retailers like Amazon, Instacart, and Postmates to see who can deliver groceries the fastest.
Grocery delivery services like Instacart have seen a new wave of competition not just from apps like Postmates, but from retail giant Amazon whose recent acquisition of Whole Foods and rollout of Amazon Fresh have created a new competitor offering deliveries in two hours or less.
What services or products do you offer that could be delivered faster online?
Make it Better:
Can you make your customer experience better online?
Online clothing retailer Indochino took the hassle out of buying custom clothing, making it easy to get fitted for an affordable custom suit in the comfort of your home.
For years, getting a custom made suit or shirt was a time consuming and costly process.
You had to find one of those custom suit guys, make an appointment, get measured and then wait for your suit to arrive 4-6 weeks later.
Indochino made it easy to measure yourself at home, and order high-quality custom suits for HALF of what an off the rack suit in costs in the USA.
What can you do to make the overall experience of being your customer better online?
Make it More Affordable:
Can you make your products or services more affordable if you sell them online?
While the internet has made everything from books to power tools more affordable, one industry you might not think of being affected is the diamond industry.
Going online has let diamond wholesalers and jewelers sell their non-show pieces, overstock, and wholesale to clients all over the world!
Can you deliver your products or services online through video or audio recordings?
Creating an online course is a great way to make it more affordable to access your products or services.
Let Them Stay Home:
More and more, people want things brought to them.
Amazon has become the most valuable company in world history, by bringing you anything you want with 2-day shipping.
How can you make your products and services available to someone without them having to leave the house?
Ok, by now you should have a pretty good idea of what the underserved angle in your business is.
Now it’s time to take the next step and actually take your business online.
And we’re here to help! Kajabi can help you take your business online quickly and easily even if you’ve tried and failed before. We designed Kajabi for business owners like you to make it easy to get your business online so that you can keep growing and building.
With Kajabi you can quickly build webpages, generate leads, engage with you leads with email marketing and create and sell online courses or other digital products with simple 1-click functionality.
It has NEVER been easier to take your business online.
But don’t just take our word for it, listen to one of our users, Graham, about how easy Kajabi makes running his business!
And if you’re ready to get your webpage up in days, not weeks check out a FREE 14-day trial of Kajabi.
Watch this Kajabi tutorial for beginners to see how easy it is!
Still researching? Check out Kajabi’s free downloadable ebook guides on launching and growing a knowledge commerce online business!