Introducing Email A/B Testing

With Email A/B Testing you can experiment by sending two versions of an email to a subset of your audience. The most successful version (determined by open rate or clicks) will then be automatically sent to the remainder of the segment. This lets you know you’re sending the most effective communications for your business goals.

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We know this has been a hotly requested feature, and we’ve been working hard to get it to you. It’s still dialing up across accounts—if you can’t see it yet, you’ll get a notification in the app when it’s available.