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Selling courses with Facebook Live and Kajabi


Jan 27, 2017
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What is the first thing that comes to mind when you hear that word?

Pain? Humiliation? Loss?

Everyone knows what failure feels like. We've all experienced it. But when you are on your journey to becoming an entrepreneur, failure can be the scariest thing you have to overcome.

Are you walking around with failure written across your forehead?

It's so easy to put that label on ourselves before we've even started. Nothing that I say can take away the pain you experience when you fail. But what I want to do today is show you that you don't have to stamp failure on your forehead, even if you have failed before.

Failure doesn't have to be a dirty word. It can be a launchpad for greater things.

Our newest Kajabi Hero knows that all too well.

Bob Heilig refused to wear that "failure" label despite his setbacks.

Bob was at a turning point in his life.

He was grappling with his second failed network marketing business in seven months. He was newly engaged; he had a wedding to pay for, a house to buy, and a life that he wanted to build with his fiancé.


He could have adopted that label, threw in the towel, and found a traditional 9-5 job so he could afford to build the life that he wanted.

But Bob did something different.

He rejected that label and decided to try again.

Without a website or any followers to speak of, Bob started getting on Periscope. He made videos every morning... Monday through Friday.

He talked for five minutes about a topic he was passionate about every day for six months straight. Bob started at zero like everyone else, and through his live videos, he built a following. All this was before he sold anything to anyone.

By that time Bob decided it was time to monetize his business.

Are you sitting down?

I just want to make sure.

So go ahead, if you're not sitting down, take a seat.

In his very first month after monetizing his business, Bob made over $200,000.

I bet you're glad you're sitting down now.

Those numbers are phenomenal!

In a year Bob has made over a million dollars online.

And none of this would've been possible if he labeled himself a failure and given up.

How you deal with failure will determine your success.

Coping with failure is essential to being successful.

Yeah some people start an online business, it's a big hit, and they don't have any setbacks. It's rare, but it can happen.

But if you go into your business thinking, "not if I will fail, but when," you will build a business with staying power.

"Success consists of going from failure to failure without loss of enthusiasm" -Winston Churchill

If you can view failure as a stepping stone, it gives you a success mindset that can't be shaken.

Every problem we face, every failure, every setback is a set up for a big comeback.

The entrepreneurs that go out there and make things happen are the ones that get knocked down again, and again, and again, but keep getting back up.

Then when you finally do succeed...

You'll look back and see all those failures were a lesson. Every setback was a season in your life that shaped you into the successful person you always wanted to be.

I want to give you a few examples of people who failed before they succeeded.

  • Jim Carrey

Jim Carrey came from a very poor family. At 15 he had to drop out of high school and work as a janitor to make ends meet.

When he started to pursue his comedy career, he was booed off the stage during his first standup act. He was also rejected by SNL for the 1980 season. But look at him now! One of the most successful actors of all time.

  • JK Rowling

This beloved author was a newly divorced single mom living on welfare. She struggled with depression, and rejection letters from all 12 major publishers made it seem like Harry Potter was a flop.

It wasn't until a small publishing house picked up the series that JK Rowling became a huge success in the literary world.

  • Henry Ford

Henry Ford tried two times to start his automobile business. Both times he bankrupted the companies. On his third try, he finally found success and revolutionized the car industry.

What would've happened if these people labeled themselves a failure and stopped trying?

There would be less laughter in the world. Less magic. And who can imagine what the car industry would be like today without Henry Ford's influence?

What made these people different?

They got back up.

When they failed, they didn't stay down. They didn't give up. And now the world is a better place for their influence.

So I've gotta ask...

Have you labeled yourself a failure?

If so what are you keeping from the world by giving up?

Everyone has something to share.

Everyone has something inside of them that will make the world a better place. But you won't impact anyone if you label yourself a failure and give up.

Become an expert at tackling your fears.

If you watch Bob's videos today, he's a natural. He is so comfortable on camera, and his advice is so useful. But you can't compare yourself to him.

Everyone has to start somewhere.

Bob's first speaking role was devastating for him.

All he had to do was introduce the main speaker, but he was so scared. He shook so badly that his glass of water spilled all over his hand. The only thing he could think about was getting out of that room.

And when Bob set out to make his videos, that fear came back.

Starting your own business is a scary thing. Some people can just throw themselves headfirst into it without any inhibition whatsoever. But for most people, you have to deal with your fears and work through them if you want to make it.

One of the best ways to overcome anxiety and fear is through a process called 'flooding.'

This is what Bob did when he started his live videos.

So what is flooding?

For example, if you have social anxiety and it's difficult for you to be around a lot of people. One way to use flooding is to go to a busy restaurant on the busiest night of the week and have a meal. If you keep doing this, eventually, you'll be comfortable with it.

It's not easy. But if you overload your system with what you're scared of, eventually it will become comfortable for you.

Bob could have eased into it.

Instead, he committed himself to doing a video every single day Monday through Friday at 8 am. This flooding process got him over his fears a lot easier.

So what are some examples of how flooding can help you with your online business?

  • If you need more clients, but you're scared of pitching to new ones. Make it your goal to send out 20-30 cold emails every single day.
  • What if you have a course idea that you're scared to get it out there? Go ahead and start your trial with Kajabi and launch a beta of your course.
  • If you're scared of email marketing, you can send a marketing email every day for the next 30 days or more.
  • And like Bob, if you're scared of live video, get on live every day.

It's going to be terrifying at first. I'm not going to lie to you. But when you flood your system with situations that are frightening to you, it gets easier and easier until the fear disappears entirely.

Most of what holds you back is in your head.

Now that we've dealt with some of the psychology around failure and fear, what are some real steps you can take right now?

I want to break down some of Bob's exclusive tips and give you his winning formula to help you get started with live video.

Bob's learn-out-loud live video formula. 

  • Curate information.

A lot of entrepreneurs get hung up on this.

"What am I going to talk about in my videos?"

The thing is, you don't have to come up with some original, breakthrough topic every single video. You don't need original topics at all.

The best way to get started with live video is to share what you have learned from other people.

For example, you could get on your video and say something like, "Hey guys, this is what I learned from [insert persons name] today. And I want to share it with you."

You can build a following just by passing along useful information that you have learned from other people. When you use that strategy, you'll never run out of things to talk about in your videos.

  • Develop consistency.

Set a schedule and follow it religiously.

If making a video every day is too much for you, Bob recommends 2 to 3 times a week as the bare minimum that you get on a live video.

And 5 minutes may be a little lengthy at first, so talk about something you've learned for three minutes. After three minutes, you're done.

And don't be discouraged if you don't have many viewers. You'll build up a content library over time. Most of your viewers will watch your videos after the live broadcast is done.

Your videos should be a no infomercial zone.

Don't use your videos to push your product or service. And don't use your videos to tell everyone about how great you are or how awesome you are at helping people out.

This creates resistance in your viewers and makes you unrelatable.

Your goal is to add value to people's lives. It's not about you; it's about them.

Three goals for a successful live video.

1. Educate:

You want to teach people something that can help them.

2. Empower:

You want to inspire and motivate people to take this information you've given them and act on it.

3. Entertain:

Be yourself. Don't try too hard. Don't be too formal. Let your personality shine through. You will attract people who relate and identify with you as a person.

  • Be realistic.

Take a little pressure off of yourself. Not every video is going to be great. The most important thing is that you get started, it's not about having a perfect video.

So if you get on live and you trip over your words, or your dog starts going crazy in the background, don't sweat it.

People can't relate to perfect. Even the times you're sure you totally bombed, show that you're a normal person that people can identify with.

YOU have what it takes.

I don't care how many times you failed before. I don't care if you have a mile long list of reasons why you can't go after your passion. I don't care if you think you have the worst video presence in the world.

You can do this.

If you are passionate about something, chances are, if you put yourself out there, you will attract like-minded people who share your passion. Yeah, there are going to be some "trolls" that come out of the woodwork, but you have something valuable to offer someone out there.

Too many people waste time doubting their worth when they could be out there helping other people.

You don't have to make $200,000 your first month. You don't have to run things perfectly. And your course doesn't have to be spotless and pristine.

You can work your way up to that, but the key is that you get started.

We created Kajabi because we wanted to make it easier for people to share their passions the world. Even if you don't have a clue about building websites, Kajabi is the easiest platform out there to get started.

With the help of Kajabi, Bob is the owner of a million dollar business. He's supporting his new family and changing people's lives.

That could be you a year from now.

You could be the next Kajabi Hero.

Now it's your turn.

Let me know in the comments below, what is one of your biggest fears about your business? And what is a way that you can flood your system to get over that fear?

I can't wait to hear your thoughts and connect with you.

And if you want to know more about Bob and his courses check out his website here.

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