Communication coach pivots to online courses, earns $100,000 in first year

We find a lot of our Heroes transform their businesses by using Kajabi to add on another type of digital product for sale, thus pivoting their focus or scaling their business. One such case is Kaori Ikuta. 

Kaori was looking to pivot from live coaching to online courses. So, she built an online course in Japanese teaching Japanese clients English speaking and communication skills.
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Her first year on the platform was a success. Keeping reading to see how she got started and the steps she took along the way:

What inspired you to get into knowledge commerce?

I was providing my coaching service online, but it was 100% customizable content. Everyone had a different purpose, so every time I created a new curriculum I hit the wall. So I narrowed down my niche and created the online course on Kajabi that all my clients take.

What did you do first in Kajabi? 

I created a course and started using the email function.

When did you launch your first digital product?

March 2021, two months after I signed up on Kajabi.

How do you promote your online course? What’s been the most successful marketing method for you?

I hold a workshop monthly or a few times in a couple of months. I offer my service at the end of the workshop. Also, after the workshop, I continue promoting via email.

Recently I created a webinar pipeline using Kajabi. So hopefully this evergreen webinar funnel works well!

What difficulties or setbacks have you experienced since signing up? If so, how did you overcome them?

I am all about how I can get new prospects with less time. Personally, promotion is not my favorite thing, so every time I try to test what works better for me. I am just trying to find the best way for me.

What milestones or accomplishments have you reached on Kajabi? 

In 2021, I was able to earn almost $100,000 using Kajabi. Using online courses really saved up my time significantly. I also taught Japanese entrepreneurs how to use Kajabi! I created three courses in 2021 that can go hands free from me. So I am polishing these courses and am ready to launch a new one.

What other takeaways do you have from your first year using Kajabi?

I was able to let go of a lot of my work. Online courses saved tons of my time. Email funnels and landing pages on Kajabi are like my best friend/assistant now. I was literally trying to do everything, but by using Kajabi, you can have more time to work on growing your business.

What do you plan to do in 2022 related to Kajabi and building your knowledge business?

I recently created a webinar pipeline so I will continue making this evergreen system better. I will also create two mini courses on Kajabi that I can use as a front-end product. The more I use Kajabi, the more I can do with Kajabi to scale my business, so you just gotta use your hands to try it!

Do you have any other advice for new Kajabi Heroes?

Try and create! There are so many things you can do to scale your business using Kajabi, but if you don't really log in and do something, you won't be able to find them out. So even if you don't like systems and tech, just try using one or two functions.

As a single mom, my time and energy are really important. I would like to create a business system where I don't need to be present 24/7. Kajabi is the way to make that possible. I don't even need an assistant! Kajabi is my assistant.

Kajabi is the best way to turn your knowledge into income

At Kajabi, we’re working to build a world where everyone can build a life and business around their knowledge. Like in Kaori’s experience, we’re here to support people who are solopreneurs and harnessing the power of selling knowledge online to build the life they want.

With Kajabi, you can sell your expertise online. Create online courses, establish membership sites, offer coaching programs, host a podcast, and sell other digital products. Plus, you'll get marketing tools like a website, CRM, email marketing, landing page templates, and helpful analytics to help you spread the word about your products and earn more revenue.

Fully explore what Kajabi has to offer and start building your business during a free trial. Start your free 14-day trial of Kajabi today!

‍Still researching? Check out Kajabi’s free downloadable ebook guides on launching and growing a knowledge commerce online business!

Read the 2022 State of the Creator Economy Report to get the latest data on industry trends and growth for knowledge content creators.

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