How to Repurpose TikTok Videos: 8 Steps to Maximize Your Content

As a content creator, you've likely put a lot of time and effort into making engaging TikTok videos. But are you getting the most mileage out of your content?

If you're not repurposing your videos, you might be missing out on a significant opportunity to amplify your message and grow your audience.

Consider this statistic from a ReferralRock survey:

• 31% of content creators reported that repurposing content helped enhance engagement
• 21% saw an increase in brand reach and awareness

In this comprehensive guide, we'll walk you through the fundamentals of repurposing TikTok videos, why repurposing should be a key part of your content strategy, and a step-by-step approach to effective repurposing.

What Is Repurposing TikTok Videos?

Repurposing TikTok videos involves taking your existing TikTok content and adapting it for use on other social media platforms or marketing channels. 

This could mean posting your TikToks on Instagram Reels, YouTube Shorts, or even embedding them on your website or blog.

The goal of repurposing is to get more mileage out of the content you've already created. 

By sharing your TikTok videos on additional platforms, you can reach new audiences who might not be active on TikTok itself.

Repurposing also allows you to tailor your content to the unique features and audience preferences of each platform. For example, you might add more detailed captions or hashtags when posting a TikTok on Instagram to make it more searchable.

Why Repurpose Your TikTok Videos?

Repurposing your TikTok videos can significantly boost your content strategy and overall online presence. 

Here are some compelling reasons to start repurposing your TikTok content:

1. Reach new audiences: Different social media platforms attract different user demographics. For example, while TikTok's user base is predominantly Gen Z and Millennials, Facebook tends to have a broader age range. By sharing your TikTok videos on platforms like Instagram, YouTube, or Facebook, you tap into new audience pools who might not be active on TikTok.
2. Save time on content creation: Creating high-quality content takes time and effort. Repurposing allows you to get more value from the content you've already made, reducing the pressure to constantly produce new videos from scratch. For instance, you can transform a 60-second TikTok video into a 30-second Instagram Reel, multiple 15-second Instagram Stories, a YouTube Short, and GIFs for Twitter or email marketing.
3. Enhance your SEO: Embedding TikTok videos on your website or blog can improve your search engine rankings. Search algorithms favor websites with diverse, engaging content, and videos can help keep visitors on your site longer. Research also shows that nearly 30% of the most successful landing pages feature video content, and adding relevant videos to a landing page can boost conversion rates by up to 86%.
4. Tailor content to each platform: Repurposing gives you the opportunity to optimize your TikTok videos for the unique features and best practices of each social media platform. This can involve adjusting video length, adding platform-specific hashtags, or creating custom captions to maximize engagement.
5. Increase your content's lifespan: TikTok videos tend to have a relatively short lifespan due to the platform's fast-paced nature. By repurposing your content on other platforms, you extend its relevance and give it a second (or third) chance to be discovered by new viewers.
6. Reinforce your brand messaging: Consistently sharing your TikTok videos across multiple channels helps solidify your brand identity and messaging. The more places your target audience encounters your content, the more likely they are to remember and engage with your brand. For example, in an interview, Zaria, Senior Global Social Media Manager at Duolingo, said, “We see a direct correlation between when a post on TikTok hits and an increase in new learners who choose ‘TikTok’ in our ‘how did you hear about us’ survey.”

How To Repurpose TikTok Videos

Repurposing your TikTok videos is a smart way to maximize their value and reach new audiences across various platforms. 

By adapting your content to suit different channels, you can save time, boost engagement, and grow your brand presence. 

Here's how to effectively repurpose your TikTok videos:

1. Download Your TikTok Videos

The first step in repurposing your TikTok content is to download your videos in high quality without the watermark. 

1. Open the TikTok app and navigate to your profile.
2. Select the video you want to download.
3. Tap the "..." button on the right side of the screen.
4. Choose "Save Video" from the options.
5. The video will be saved to your device's camera roll without the TikTok watermark.

Pro Tip: Before downloading, go to your TikTok settings and ensure "Save Video" is set to "HD" for the highest quality downloads.

You can also use third-party tools like SnapTik or TikMate to download your TikTok videos without the watermark. 

These tools are useful if you want to download someone else's TikTok video that you have permission to repurpose.

When downloading your TikTok videos, ensure you are getting the highest resolution possible. High-quality videos will look better when repurposed across other social media platforms and marketing channels.

Having your TikTok videos saved to your device makes it easy to edit, optimize, and upload them to other platforms as part of your repurposing strategy.

2. Identify Key Platforms For Repurposing

Once you have your high-quality TikTok videos downloaded, it's time to decide where to share them. Think about the social media platforms and marketing channels where your target audience is most active and engaged.

Instagram Reels is a popular choice for repurposing TikTok content, as the platform has a similar focus on short-form, vertical videos. 

With over 2 billion monthly active users, Instagram offers a vast potential audience for your repurposed content.

YouTube Shorts is another excellent option, especially if you already have a presence on the platform. YouTube's massive user base and robust search capabilities can help your repurposed TikTok videos gain traction and attract new subscribers.

Don't overlook the power of Facebook for repurposing your TikTok content. With its diverse user demographics and extensive reach, Facebook can be a valuable platform for sharing your videos and engaging with your audience.

If your target audience includes professionals or B2B customers, consider repurposing your TikTok videos on LinkedIn. 

The platform's focus on business-related content and networking makes it an ideal place to showcase your industry expertise and build brand credibility.

Finally, embedding your TikTok videos on your own website or blog is a smart way to drive traffic, improve SEO, and provide value to your site visitors. When you feature your repurposed TikTok content on your website, you create a centralized hub for your audience to engage with your brand.

When selecting platforms for repurposing, prioritize those that align with your content goals and target audience preferences. Consider the following strategy:

1. Conduct an audience analysis using platform analytics and audience insights tools.
2. Assess which platforms best suit your content style and topics.
3. Consider your available time and resources to avoid spreading yourself too thin.
4. Look for opportunities to create a cohesive cross-platform strategy.
5. Start with 2-3 platforms, monitor performance, and use these insights to refine your strategy over time.

Remember, the goal is not to be everywhere, but to be where your content can make the most impact.

3. Optimize Videos For Each Platform

When repurposing your TikTok videos for other social media platforms in 2024, it's important to adapt them to the specific requirements and best practices of each channel. 

This optimization process ensures that your content looks polished, professional, and engaging no matter where it's viewed.

One key aspect of optimization is resizing your videos to match the recommended aspect ratios of different platforms. 

For example, while TikTok videos are typically vertical (9:16), Instagram feed posts perform better with square (1:1) or landscape (16:9) formats. Resizing your videos to fit these aspect ratios will make them look more native and appealing to each platform's audience.

In addition to resizing, adding captions and subtitles to your repurposed videos can significantly boost engagement and accessibility. 

Many social media users watch videos without sound, so including captions ensures that your message is conveyed effectively.

Subtitles also make your content more inclusive for viewers who are deaf, hard of hearing, or non-native speakers. Consider these best practices for captions:

• Use clear, readable fonts
• Ensure good contrast between text and background
• Keep captions concise and well-timed with the audio

Another important consideration when repurposing TikTok videos is adjusting their length to suit different platforms' preferences. 

While TikTok allows videos up to 10 minutes long, other platforms often favor shorter content. Here are some general guidelines:

• Instagram Reels: 15-60 seconds
• YouTube Shorts: Up to 60 seconds
• Facebook: 1-3 minutes for optimal engagement
• LinkedIn: 30-90 seconds for best performance

When editing your TikTok videos for other platforms, focus on creating a strong hook within the first few seconds to grab viewers' attention. 

You may also want to experiment with adding platform-specific features, such as Instagram's interactive stickers or YouTube's end screens, to encourage further interaction with your content.

The goal of optimization is to make your repurposed TikTok videos feel native and engaging to each platform's unique audience.

Take the time to resize, caption, and adjust your videos strategically.

4. Create Engaging Captions And Descriptions

When repurposing your TikTok videos for other platforms, captions, titles, and descriptions play a vital role in capturing your audience's attention and driving engagement. Well-crafted captions can make the difference between a viewer scrolling past your content or stopping to watch and interact with it.

For each platform you're repurposing your TikTok videos on, take the time to create compelling, platform-specific captions and descriptions. Consider the following platform-specific strategies:

Instagram

Write longer, more detailed captions that tell a story or provide context for your video. 

Use this space to connect with your audience on a deeper level and encourage engagement through:

• Asking questions
• Sharing behind-the-scenes insights
• Using relevant emojis to add personality

YouTube

Focus on creating clear, concise, and attention-grabbing titles. 

Your title should accurately reflect the content of your video while also enticing viewers to click and watch. To make your titles more compelling:

• Use powerful words or action verbs
• Include numbers (e.g., "5 Tips for...")
• Ask intriguing questions
• Keep it under 60 characters for optimal display in search results

Facebook

Craft captions that provide context and encourage discussion. 

Facebook's algorithm favors posts that generate meaningful interactions, so:

• Share personal insights or opinions related to the video
• Ask for viewers' thoughts or experiences
• Use the 'feeling/activity' feature to add extra context

LinkedIn

Tailor your captions to a professional audience. 

Focus on providing value and showcasing industry expertise:

• Start with a hook that highlights the key takeaway
• Share a professional insight or lesson learned
• Use LinkedIn's native hashtags to increase discoverability

In addition to captions and titles, don't overlook the importance of video descriptions. These longer-form text fields allow you to provide more context, include relevant keywords, and drive traffic back to your other online platforms. 

Use your video descriptions to share key takeaways, provide additional resources, or even include a call-to-action encouraging viewers to visit your website or subscribe to your email list.

As you create captions and descriptions for your repurposed TikTok videos, keep your brand voice and target audience in mind. 

Use language and tone that resonates with your ideal viewer and aligns with your overall brand messaging. 

Consistency in your captions and descriptions across platforms will help build brand recognition and trust with your audience.

The goal of your captions, titles, and descriptions is to entice viewers to watch your repurposed TikTok videos and engage with your content across multiple platforms. 

To maximize impact:

• Front-load important information in case captions get truncated
• Use line breaks and emojis strategically to improve readability
• Experiment with different caption lengths and styles to see what resonates best with your audience
• Include relevant keywords naturally to improve search visibility
• Update captions and descriptions periodically to keep content fresh and relevant

With strategic captions and descriptions, you'll be well on your way to maximizing the impact and reach of your repurposed TikTok content.

5. Utilize Relevant Hashtags And Tags

Hashtags and tags remain powerful tools for increasing the discoverability of your repurposed TikTok videos on various social media platforms. 

When you include relevant hashtags and tags in your video descriptions, captions, or titles, you make it easier for potential viewers to find your content through search or explore features.

To identify the most effective hashtags and tags for your repurposed TikTok videos, start by researching popular and trending topics within your niche or industry. 

Look at what hashtags and tags your competitors and influencers in your space are using, and consider adopting those that align with your content and target audience. 

Here are some strategies to help you choose the right hashtags:

Use a mix of popular and niche-specific hashtags:

• Popular hashtags: Broad terms with high search volume (e.g., #TravelTips, #FitnessMotivation)
• Niche-specific hashtags: More targeted terms relevant to your specific content (e.g., #SoloTravellerTips, #HomeWorkoutChallenge)

Incorporate trending hashtags when relevant:

• Check platform-specific trending sections (e.g., Twitter's Trending Topics, Instagram's Explore page)
• Use tools like RiteTag or Hashtagify to find trending hashtags in your niche

Create branded hashtags:

• Develop a unique hashtag for your brand or specific campaigns
• Encourage your followers to use these hashtags to increase brand visibility

When using hashtags and tags, aim for a mix of high-volume and more specific, long-tail keywords. 

This helps you reach a broader audience while also targeting viewers who are more likely to be interested in your niche content.

For example, if you're repurposing a TikTok video about a new product launch, you might use a combination like:

• High-volume hashtags: #NewRelease, #ProductLaunch, #NowAvailable
• Niche-specific hashtags: #SustainableBeauty, #VeganSkincare, #CrueltyFreeMakeup

Keep in mind that each social media platform has its own best practices and limits for hashtag usage:

• Instagram: Up to 30 hashtags per post, but 5-9 is often recommended for better engagement
• Twitter: Recommended to use no more than two hashtags per tweet
• LinkedIn: 3-5 relevant hashtags work well for professional content
• Facebook: 1-2 hashtags are typically sufficient, as they're less commonly used on this platform
• YouTube: Use 3-5 relevant tags in your video description

As you repurpose your TikTok videos across multiple platforms, pay attention to which hashtags and tags generate the most engagement and views. 

Use this data to refine your hashtag strategy over time. Some tips for optimizing your hashtag usage:

• Track performance using platform analytics tools
• A/B test different hashtag combinations
• Regularly update your hashtag pool to stay current with trends
• Avoid using the same set of hashtags for every post to prevent appearing spammy

Remember, the goal of utilizing hashtags and tags is to make your repurposed TikTok videos more discoverable and reach the right audience on each platform. Hashtags are a key component of your overall repurposing strategy, helping you maximize the impact and reach of your content across multiple channels.

6. Schedule And Publish Strategically

A well-planned content calendar is essential for maximizing the impact of your repurposed TikTok videos.

Scheduling your content strategically across various platforms helps maintain a consistent posting frequency, keeping your audience engaged and anticipating your next video.

When developing your content calendar, consider the best times to post on each platform. This varies depending on your target audience's demographics and online behavior.

For example, Instagram users tend to be most active during lunchtime and in the evenings, while LinkedIn users are more likely to engage with content during business hours.

Tools like Hootsuite, Sprout Social, or Later can help you schedule your repurposed TikTok videos in advance, ensuring a steady flow of content even when you're busy with other aspects of your business. 

These tools also allow you to optimize your posting times based on when your audience is most active and engaged.

In addition to timing, consistency is key when publishing your repurposed TikTok videos. 

Aim to post at least once a day on platforms like Instagram and TikTok, where users expect frequent updates. 

On other channels like YouTube or LinkedIn, a few times per week may suffice.

As you plan your content calendar, consider how your repurposed TikTok videos fit into your overall content mix. 

Intersperse them with other types of posts, such as blog articles, infographics, or user-generated content, to provide variety and keep your audience interested.

Short-form videos are increasingly popular across social media platforms, with users craving snackable, easily digestible content. 

Repurposing your TikTok videos into bite-sized pieces of content across various channels taps into this trend, helping you capture and retain your audience's attention in a fast-paced digital landscape.

7. Engage With Your Audience

As you share your repurposed TikTok videos across various platforms, engaging with your audience is paramount. Respond to comments, answer questions, and encourage further discussion around your content. This interaction not only fosters a sense of community but also provides valuable insights into what resonates with your viewers.

When you receive likes and shares on your repurposed videos, take a moment to express gratitude. Acknowledging your audience's support goes a long way in building lasting relationships and encouraging future engagement.

Engaging with your audience also opens up opportunities for collaboration and user-generated content. Encourage your viewers to create their own videos inspired by your content, and feature the best submissions on your channels. This not only strengthens your community but also provides fresh, authentic content for your repurposing strategy.

As you interact with your audience across platforms, maintain a consistent brand voice and tone. This helps build trust and familiarity, making your followers more likely to engage with your repurposed content no matter where they encounter it.

Remember, building a loyal, engaged audience takes time and effort. Prioritize consistent, genuine interaction with your viewers, and watch as your repurposed TikTok videos gain traction and drive meaningful connections across multiple platforms.

8. Analyze Performance And Adapt

Data-driven decision making is more important than ever for optimizing your TikTok repurposing strategy. 

Platform analytics provide valuable insights into how your repurposed videos are performing, allowing you to identify what content resonates best with your audience on each channel.

Regularly review metrics such as views, likes, comments, shares, and watch time to gauge the effectiveness of your repurposed TikTok videos.

Look for patterns in the types of content that generate the highest engagement rates, and use this information to refine your repurposing approach.

For example, if you notice that your repurposed TikTok videos featuring behind-the-scenes content consistently outperform product-focused videos on Instagram, adjust your content mix to include more of what your audience wants to see.

A/B testing is another powerful tool for optimizing your repurposed TikTok videos. 

Experiment with different video lengths, captions, hashtags, and visuals to determine what drives the best results on each platform. Over time, these small optimizations can lead to significant improvements in your overall repurposing strategy.

As you analyze your repurposed TikTok videos' performance, don't be afraid to pivot your approach based on the data. 

The digital landscape is constantly evolving, and what works today may not be as effective tomorrow.

Stay agile and adaptable, always looking for new ways to engage your audience and maximize the impact of your repurposed content.

Monetizing your TikTok videos is another aspect to consider as you refine your repurposing strategy. 

Ensure you understand which types of content drive the most engagement and conversions, so you can create repurposed videos that grows your audience and generates revenue for your business.

Want to see how much you can make off your TikTok account? Check out our TikTok Money Calculator and get an estimate based on your views, engagement, video length, and followers.

Benefits Of Repurposing TikTok Videos

Repurposing your TikTok videos can significantly boost your content strategy and overall online presence. 

Let's dive into the key benefits:

1. Expanded Reach And Audience Growth

Repurposing TikTok videos allows you to tap into different social media platforms, reaching a wider audience that may not be active on TikTok. 

Each platform has its own unique user base, which can significantly grow your following and enhance your brand visibility.

Additionally, by repurposing content across these platforms, you can potentially reach billions of users. For instance:

• TikTok: 1.7 billion monthly active users
• Instagram: 2 billion monthly active users
• YouTube: 2.5 billion monthly active users
• LinkedIn: 900+ million members

2. Time and Resource Efficiency

Creating new content from scratch can be time-consuming and resource-intensive. By repurposing existing TikTok videos, you save valuable time and resources. 

This efficiency enables you to maintain a consistent posting schedule without the constant need for new content creation.

• Time Savings: On average, creating a new short-form video from scratch takes 1-2 hours, including planning, shooting, and editing. Repurposing can cut this time down to 30 minutes per platform.
• Cost-Effective: Repurposing reduces the need for multiple shoots, lowering production costs.
• Consistency Boost: Consistent brand presentation can lead to a revenue boost of up to 23%.

3. Enhanced SEO And Discoverability

Including repurposed TikTok videos on your website or blog can improve your search engine rankings. Videos tend to keep visitors on your site longer, which positively impacts your SEO. This increased discoverability helps drive more organic traffic to your site.

4. Tailored Content For Each Platform

Including repurposed TikTok videos on your website or blog can improve your search engine rankings. 

Videos tend to keep visitors on your site longer, which positively impacts your SEO. This increased discoverability helps drive more organic traffic to your site.

5. Increased Engagement And Impact

Repurposing enables you to present your content in various formats, increasing engagement across different platforms. 

• Instagram Reels: Add music trends and interactive stickers
• YouTube Shorts: Optimize titles and descriptions for search
• LinkedIn: Focus on professional insights and industry trends

By adapting your videos to fit each channel's best practices, you can create a more impactful and engaging user experience.

Now that you understand the benefits of repurposing your TikTok videos, you might be wondering how to create compelling content for each platform efficiently. 

To help you get started, we've got a special resource for you:

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Final Thoughts: Elevate Your TikTok Repurposing Strategy with Kajabi's Creator Studio

Repurposing your TikTok videos is a powerful strategy to expand your reach, save time, and maximize the impact of your content.

To take your repurposing efforts to the next level, consider leveraging the robust capabilities of Kajabi's Creator Studio.

This innovative platform transforms the way content creators approach repurposing, offering a streamlined process that turns your TikTok videos into a wide array of engaging digital content.

One of the standout features of Kajabi's Creator Studio is its versatility and ease of use. With this tool, you can:

• Transform videos into eye-catching emails, informative blog posts, and engaging social media content
• Create mini-courses that leverage your TikTok expertise
• Generate over 40 types of marketing content with just a few clicks
• Customize and polish your content using built-in tools like Adobe Express
• Develop complete marketing funnels to nurture leads and drive conversions

What sets Kajabi's Creator Studio apart is its ability to simplify the content repurposing process, making it accessible even to those without design experience or marketing expertise. 

Our platform's intuitive interface and AI-powered features guide you through the repurposing process, ensuring that your content maintains a consistent brand voice across all formats. 

So, don't let your valuable TikTok content go to waste. Visit Kajabi Creator Studio now and start maximizing the impact of every video you create. 

Your expanded, engaged audience awaits!

Frequently Asked Questions

Can I Repurpose Someone Else's TikTok Video?

You can repurpose someone else's TikTok video only if you have explicit permission from the original creator. Ensure you give proper credit and adhere to copyright guidelines to avoid any legal issues.

How Can I Repurpose TikTok Videos For Free?

You can repurpose TikTok videos for free by using built-in platform features and free editing tools. Download your videos directly from TikTok and use free software to resize, trim, and add captions suitable for other platforms.

What Are The Best Platforms For Repurposing TikTok Videos?

The best platforms for repurposing TikTok videos include Instagram Reels, YouTube Shorts, Facebook, LinkedIn, and your own website. Each of these platforms has a large user base and supports short-form video content, making them ideal for repurposing.

How Do I Repurpose A TikTok Video On My Phone?

To repurpose a TikTok video on your phone, download the video from TikTok, then use mobile editing apps to adjust the video. Resize, trim, and add platform-specific elements before uploading to Instagram, YouTube, or other channels.

Can I Repurpose Instagram Reels For TikTok?

Yes, you can repurpose Instagram Reels for TikTok. Download the Reel from Instagram, then upload it to TikTok. Ensure the video meets TikTok's length and format requirements, and consider adding platform-specific elements like hashtags and captions.