Unless you’ve been living off the grid for the past year, you’ve heard about OpenAI’s release of ChatGPT, a revolutionary AI tool that can generate text with a simple prompt. What you can create with it ranges from a single sentence to a full-blown essay.
ChatGPT has come wildly popular, averaging 13 million unique viewers every day—and for good reason. Artificial intelligence is making jobs of all types easier and more efficient.
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That’s great news for creators.
To fuel their businesses, and keep up with both their audience’s desires and the desires of social media algorithms, creators wear a myriad of hats and juggle tons of tasks—enough for an entire team. Copywriter, videographer, and customer service are but a few of the roles creators play to produce great content. Content that they are likely trying to monetize.
Tools and solutions have emerged to simplify creators’ work, but the truth is creators need a helping hand, an assistant. Someone to streamline routine tasks and business processes so they can scale their businesses without putting in even more work.
That assistant has finally arrived in the form of artificial intelligence. And, this assistant comes without a hefty fee.
Below, we walk through why you should consider adopting AI tools for your content-creation needs, how to incorporate them into your creation process, and the best AI tools to get you started.
Benefits of using AI tools for content creation
Just like a real assistant, AI tools can lighten a creator’s workload, but also like a real assistant, you have to learn how to work with artificial intelligence to get the best outcome.
When you master how to best use AI, you can create a harmonious process that helps scale your content creation, and ultimately, your business. Check out some of those benefits below:
- Speed up content creation. What could take a creator a day (or five) to create, now takes seconds to minutes with AI. Whether it’s creating social media captions, blog posts, or even an online course outline, AI can help creators produce content faster and more efficiently. But, this benefit is only possible when you provide AI tools with the right prompts. Otherwise, you risk spending more time getting AI to produce the content you want than you would doing it yourself.
- Spark new ideas. Not only can AI generate written content for creators, but it can also brainstorm content ideas. In seconds, it can create a list of ideas for blogs, social posts, and digital products. It’s essentially a built-in brainstorming buddy that can help tackle one of the hardest parts of content creation, knowing what to write about.
- Reduce burnout. AI tools have the ability to help creators battle burnout and, with 90% of creators reporting they’ve experienced burnout, there’s no doubt it’s a problem in the creator economy. By streamlining the content-creation process, AI tools will eliminate or at least reduce a lot of the tasks that can lead creators to burnout.
4 ways to utilize AI for content creation
Following ChatGPT’s release, a flurry of hot new AI tools have come onto the market. Some are similar to ChatGPT in that they can be used for a wide range of content-generation tasks, while others have more specific uses. Either way, all of them share a similar goal, making content creation faster and easier.
In this section, discover how you can use artificial intelligence for content creation, plus the best AI tools to assist you.
1. Generate content ideas
We alluded to it above, but one of the most challenging aspects of content creation is developing fresh, exciting ideas for your content. Lucky you, AI can now help with that. Insert a prompt like, “Create X blog ideas on [your topic],” into ChatGPT, and boom, you have a list of blog ideas to work with.
The downside of ChatGPT’s idea list is that you don’t know which idea might resonate the most with your audience. That’s when AI tools like Google Trends come in handy. They can help find the latest topics and trends that your audience is interested in by analyzing online data people are searching for, allowing you to create content that your audience actually wants to see.
2. Write marketing copy and content
AI content generators like ChatGPT can write a research paper, but more importantly, it can write your Instagram captions, long-form content blog posts, and even script your TikToks. Besides ChatGPT, here are content generators (developed by yours truly) perfect for creators with digital products or a website:
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Don’t forget! All AI tools are still in their early stages and the copy they produce will require editing for spelling and grammar, as well as to maintain your brand voice.
3. Assist with creating digital products
On average, we found that it takes over 80+ hours to create one of the most popular digital products—online courses. Now, tools, like our Course Outline Generator and Course Lesson Generator, create a course outline or lesson plan from start to finish in mere seconds. Check out the Course Outline Generator in action below.
Content generators can also assist in creating other digital products like ebooks and webinars. And, if you need stunning visual content for your digital product, Canva’s AI image generator can whip imagery up in no time with a simple prompt (we used ‘a dog flying a kite’ and it did not disappoint).
4. Repurpose content
Repurposing content is an easy way to breathe new life into your old content, as well as give yourself a break from pumping out new creations every day. With AI, you can repurpose old content into new formats such as a long video into a social media post or an online course into marketing materials. We have an AI tool, Creator Studio, on its way that can do all of that and more. If you’re an active Kajabi Hero, join our Creator Studio test group today! Sign up here.
Final word on AI
If you’ve been looking for assistance with content creation, AI may be the tool for you. It’s like adding another team member without the added cost. All you have to do is create a great prompt to get the maximum benefits of AI.
We have an inkling the use of AI tools for content creation will skyrocket in 2023, so now is the time to start testing it out in your own daily content tasks. Who knows? You might just end up crushing your goals a lot sooner than you thought.
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