Quynh Nguyen: Crafting a Six-Figure Business From Scratch

When Quynh Nguyen made her first paper flower 12 years ago, she couldn’t have predicted where she’d be now. Quynh is a creator, educator, podcaster, author, and the paper artist behind Pink and Posey. Through Pink and Posey, Quynh teaches other people the art of paper flower making through online courses, workshops, and her online community. Here’s a snapshot of her business success:

• Grew her social audience to over 30K
• Has reached thousands of students on Kajabi 
• Recently released her first book, The New Art of Paper Flowers 

The Challenge: Building a Course From Scratch 

Quynh’s paper flower making journey began when she was tasked with making paper flowers for a friend’s wedding. As she started researching and looking for tutorials to learn more about the craft, Quynh realized there wasn’t a lot of content about paper flowers. 

“When I first entered the paper flower world, there were not a lot of people teaching at all,” she remembers. “There were YouTube videos, but they usually just had music in the background and showed people making things with their hands — there were no spoken instructions. I would say I was at the forefront of paper flower online courses.” 

After experimenting with different types of paper to make flowers, Quynh discovered crepe paper and became fully immersed in the paper flower making business. 

“That's when I really fell head over heels in love with making paper flowers,” she recalls, “because when you cut and touch the crepe paper, it's soft and malleable. I realized the possibilities are endless.” 

She decided to start making video tutorials to help others discover the magic of paper flower making using crepe paper. She started creating videos with the tools she had on hand, like a DSLR camera. Quynh also edited all of her videos herself, making sure she was getting angles and viewpoints that other video tutorials didn’t have. 

When her first video was ready, she uploaded it to Squarespace. But she quickly realized the platform was not well suited for hosting and sharing online courses. 

“It was not that great,” she says. “Everything had to be password protected, or I could link it to YouTube with a long unlisted YouTube video link. It was just very cumbersome — you had to download, export, then upload. It was just so many different steps.”

Quynh began looking for other platforms to use and discovered that some of her competitors were using Teachable. After a short stint on the platform, she realized she wanted more customization options. 

“There was no customization,” she says. “It was cookie cutter. If I went to another person’s paper flower online course, it would look exactly the same as mine.” 

The Solution: Creating a Cohesive Brand on a Customizable Platform

Quynh sought to find a platform that was not only more customizable, but could also help her sell her product better. Her paper flower making business relies on strong visuals, so it was important for her to be able to showcase her brand imagery in a way that stands out and appeals to her ideal customers. 

“I thought, ‘How can I make my sales landing page promote my offer in more creative way that would be approachable to my customer base, but a little bit different from what my competitors were offering?’” 

After learning about Kajabi from a fellow entrepreneur, she started researching the platform and checking out all of Kajabi’s offerings. “I tried the trial offer and discovered it was so easy to use for a creative like myself that didn't know a lot of coding.”

Right away, Quynh appreciated Kajabi’s customization options. Not only was she able to easily design her website to match her brand, but she could seamlessly showcase and sell her online courses in a variety of ways. 

“I loved how I could customize my offerings and offer a variety of approachable learning techniques,” she says. “[With Kajabi], you can share audio clips, you can embed a whole bunch of different banners, images, or PDFs into your course, and you can offer a community where students can easily access you or talk to other people that are taking the course.”

On the technical side, Quynh also appreciated how easy it was to transfer everything from Squarespace to Kajabi. 

“You can easily connect the different platforms and upload large format videos onto Kajabi,” she says. “If I had any problem, I could email customer service and they would do a Loom video and talk me through step one through 10 on how I could fix my problem. That was a game changer that I couldn't get with Squarespace.”

Results: Diversifying a 6-Figure Business 

Now, Quynh takes advantage of nearly all of Kajabi’s features, from online courses and community, to upsells, landing pages, and affiliate marketing. She even uses Kajabi to host her podcast, Paper Talk Podcast. 

“It’s been really seamless and easy to transfer all of my podcast episodes over,” says Quynh. “I feel like it's an untapped market — people can actually use podcasts as a base for them to have beautiful landing pages for their business.”

Since using Kajabi, Quynh has seen an increase in income and revenue, particularly thanks to automated funnels that enable you to upsell.

“Kajabi has been a great way for me to upsell products,” she says. “I could look into my customer base to see, oh, they tried this one particular course. Then I could email them and say, ‘Hey, we noticed that you tried this course, I can offer you a promo code to be able to buy a similar one’. It’s great and easy to upsell someone and to figure out what course they didn't have and what course they did.”

The platform has also made it easier to create seamless online courses and connect all of her offerings in a cohesive way. 

“The online courses generate the most revenue for me,” she says. “I started the online courses before I started my membership community and I think that’s really important because you need to establish your expertise on what you do. The podcast has helped people hear who I am as a person.”

Looking Ahead: Expanding Her Online Presence 

Quynh has built a six-figure business by growing a loyal community on Instagram, through her podcast, and with her online courses. Going forward, she wants to build her YouTube presence. 

“Yes, Meta [Facebook and Instagram] pays you for creating videos and posts, but it’s not that much — you get pennies. But you can monetize YouTube if you devote and spend a lot of time creating videos and teaching your audience about who you are.” 

She adds that Kajabi brings in the most revenue for her business. “With Kajabi, monetizing has been really fantastic because it’s like here’s my course and here’s the price,” she says. “I have a devoted clientele and know that when I drop a new product they’re going to buy it.”

Quynh’s story is a great example of how you can turn your craft into a profitable business. See how Kajabi can help you scale to 6-figures through digital products and online courses.