Kajabi Vs. Hotmart: Best Choice In 2025 [Full Comparison]

Kajabi Core Features

• Online Course Creation
• Website Building
• Email Marketing

1. Online Course Creation

Kajabi provides a comprehensive suite of tools for effectively creating and selling online courses. The platform offers customizable templates, an intuitive course builder, and the ability to upload various content types, such as videos, audio files, assessments, and downloadable resources.

You can create engaging learning experiences with features like drip content, quizzes, and certificates of completion. Kajabi's course player is optimized for mobile devices, ensuring your students can access your content on the go.

Additionally, Kajabi's built-in marketing tools help you promote your courses and reach your target audience, even if you have a small audience.

2. Website Building

Kajabi's website builder allows you to create professional, fully integrated websites without any coding knowledge. You can choose from various customizable themes and templates or start from scratch using the drag-and-drop editor.

Some key features of Kajabi's website builder include:

• Blogging functionality: Create and publish blog posts to engage your audience and drive traffic to your site.
• Landing pages: Design high-converting landing pages for your products, events, or lead magnets.
• Customizable checkout pages: Optimize your checkout process to increase conversions and reduce cart abandonment.
• Mobile responsiveness: Ensure that your website looks great and functions seamlessly on any device.

3. Email Marketing

Kajabi's email marketing tools enable you to nurture leads, engage your audience, and promote your products effectively. The platform offers a visual email builder, pre-designed templates, and the ability to create automated email sequences based on user behavior.

You can segment your email list based on various criteria, such as course enrollment, purchase history, or engagement level. Kajabi also provides detailed analytics to track your email campaigns' performance and optimize your strategy accordingly.

Additionally, Kajabi's email marketing integrates seamlessly with the platform's other features, allowing you to create targeted campaigns for your courses, memberships, or coaching programs.

Kajabi Pricing

Kajabi offers a range of plans designed to fit the needs of entrepreneurs at different stages of their business journey. Below is an overview of Kajabi’s pricing and the features included in each plan:

• Kickstarter Plan: Starting at $71/month (billed annually), this plan includes 1 website, 1 product, 1 community, 250 contacts, 7,500 marketing emails, unlimited landing pages, and a group onboarding call. You'll also have access to Kajabi AI, Creator Studio, and basic features to help you get started.
• Basic Plan: At $119/month (billed annually), this plan includes 1 website, 3 products, unlimited landing pages and marketing emails, and 10,000 contacts. It also offers Kajabi AI, Creator Studio, and third-party integrations, as well as a group onboarding call to support your launch.
• Growth Plan: Starting at $159/month (billed annually), this plan includes 1 website, 15 products, 25,000 contacts, unlimited landing pages, and unlimited marketing emails. You’ll get advanced features like Kajabi AI, Creator Studio, 24/7 support, affiliate programs, custom domains, and the ability to scale your business.
• Pro Plan: At $319/month (billed annually), this plan includes 3 websites, 100 products, 100,000 contacts, unlimited marketing emails, unlimited landing pages, and advanced features like Kajabi AI, Creator Studio, third-party integrations, and custom branding. You'll also have access to multiple admin users, webhooks, a custom code editor, and 24/7 support.

All plans come with 0% transaction fees, 24/7 customer support, and access to Kajabi University.

Positives Of Kajabi

• All-in-one platform: Kajabi offers a comprehensive suite of tools for creating, marketing, and selling digital products, eliminating the need for multiple third-party services.
• User-friendly interface: The platform's intuitive drag-and-drop builders and pre-designed templates make it easy for non-techie users to create professional-looking websites and courses.
• Robust community features: Kajabi's built-in community features allow you to create engaging spaces for your members to interact, learn, and grow together.
• Comprehensive analytics: The platform provides detailed insights into your business performance, including website traffic, course enrollments, email campaign metrics, and revenue data.

What Could Be Better

• Higher pricing: Compared to some competitors, Kajabi's pricing plans may be considered expensive for those just starting out or on a tight budget. However, the all-in-one nature of the platform and the value it provides can justify the cost for many users.

Before you start with Kajabi, it's essential to define your niche and make sure your business idea aligns with the right market. Download our FREE niche worksheet to help you identify your ideal audience and how you can build a profitable business.

Hotmart Core Features

• Digital Product Distribution
• Affiliate Management
• Payment Processing

1. Digital Product Distribution

Hotmart's core strength lies in its ability to help creators distribute their digital products to a wide audience. The platform supports various product formats, including online courses, ebooks, software, and more.

Creators can easily upload and manage their products, set pricing, and define access rules for their customers. Hotmart also provides a customizable checkout process and secure payment gateway, ensuring a smooth purchasing experience for buyers.

2. Affiliate Management

Hotmart boasts a robust affiliate management system that allows creators to leverage the power of affiliate marketing to drive sales and expand their reach. The platform connects creators with a vast network of affiliates who can promote their products and earn commissions on successful sales.

Key features of Hotmart's affiliate management system include:

• Customizable affiliate programs: Creators can set their own commission rates, cookie durations, and promotional materials for their affiliates.
• Detailed tracking and reporting: Hotmart provides comprehensive analytics on affiliate performance, allowing creators to optimize their affiliate strategy and identify top-performing partners.
• Automated payments: The platform handles all affiliate payouts, ensuring timely and accurate compensation for successful referrals.

3. Payment Processing

Hotmart offers a secure and reliable payment processing system that supports multiple currencies and payment methods, making it easy for creators to sell their products globally.

The platform handles all transactions, including refunds and chargebacks, and provides creators with detailed sales reports and analytics.

Some notable features of Hotmart's payment processing include:

• Support for various payment methods, such as credit cards, PayPal, and local payment options in different countries.
• Customizable checkout pages to match your brand and optimize conversions.
• Automatic product delivery upon successful payment, ensuring a seamless customer experience.
• Secure transaction handling and compliance with international data protection regulations.

Hotmart Pricing

Hotmart offers a flexible pricing model that allows creators to start selling their digital products without any upfront costs. Instead of charging a monthly fee, Hotmart operates on a commission-based system where you only pay a transaction fee when you make a sale. This ensures there are no hidden fees or ongoing costs until you start earning.

Additionally, Hotmart’s platform includes many features to help creators grow their businesses. These include payment systems with multiple local options, affiliate management, email automation, sales funnels, and analytics, all built to streamline business operations. You can also host unlimited products and take advantage of tools for events, webinars, and customizable checkout pages.

Hotmart also offers additional features such as video hosting (at $1.49 per customer) and the option to co-create products with partners, ensuring that creators have the tools to scale their businesses effectively. The platform’s pricing model allows you to access all of these tools without paying any upfront monthly fees.

Positives Of Hotmart

• Global reach: Hotmart has a strong presence in Latin America and a growing user base worldwide, allowing creators to tap into new markets and expand their audience.
• Extensive affiliate network: The platform's large pool of affiliates can help creators drive sales and increase their product visibility without investing heavily in advertising.
• Easy product distribution: Hotmart simplifies the process of uploading, managing, and selling digital products, making it accessible for creators with limited technical skills.

What Could Be Better

• Limited customization options: While Hotmart provides some customization features for checkout pages and affiliate promotions, it lacks the extensive design flexibility and branding options offered by platforms like Kajabi.