If you’re researching all-in-one course platforms, you’ve seen first-hand how many options there are. How do you choose?
An all-in-one platform like Kajabi or Systeme is a great idea. But it’s rare to find a true all-in-one, with advanced capabilities in every feature. And the last thing you want is to build your business on a platform that doesn’t give you the features you need and can’t grow with you as you scale your business.
Today, we’re comparing Kajabi vs. Systeme.io — both all-in-one course platforms — to see which one offers the best experience and the most value for knowledge entrepreneurs
Kajabi vs. Systeme.io: takeaways
Both Kajabi vs Systeme bill themselves as platforms on which you can build and grow your digital business. A quick Systeme.io review will tell you that Kajabi and Systeme have many of the same features:
- Sales funnels
- Email marketing
- A website builder
- A course builder
- Affiliate program management
- Business automation
- A blogging platform
- A shopping cart
Systeme promotes themselves as “a simple, affordable, and intuitive online business building tool for anyone who is looking to grow their online business.” They focus on simplicity and affordability.
Kajabi focuses on empowering knowledge entrepreneurs to “get unstuck and just keep going.” Kajabi and does that with an industry-leading, all-in-one platform that makes it easy to build and scale a digital business.
With Kajabi, you get a complete business toolset. They don’t just go wide, offering multiple features, they’ve gone deep as well, giving you advanced capabilities within each tool.
Kajabi vs. Systeme.io: pricing
At first glance, Systeme.io appears to win the pricing war. They offer a free plan for up to 2,000 mailing list contacts, making them a tempting choice for anyone just starting out on a shoestring budget or someone who is still building their email list.
Comparing the two platforms on price alone, Kajabi is more expensive for startups with only a few contacts. However, as you begin to add more and more contacts and scale your business, Kajabi becomes more cost effective.
This becomes even more clear when you look at the fine print. With Systeme.io, as soon as you have more than 2,000 contacts, you must upgrade to a paid package. Just one lead magnet or sales funnel can generate hundreds of contacts.
With Kajabi, you’ll pay a little more up front. But you get access to more features (and more advanced capabilities) from the start.
For example, for just $119/month you can reach up to 10,000 contacts, have 1,000 active members, the ability to send unlimited marketing emails, and create unlimited landing pages. You also get the freedom to sell up to three products.
In an apples-to-apples comparison, Kajabi offers more features and more creative freedom for a slightly higher price.
So how do the two compare in terms of features?
Business-building features, compared
In our Systeme.io review, we found several areas where one platform clearly excels over the other. Here’s what you need to know:
Kajabi is an excellent choice for podcasters. Not only can Kajabi members promote their podcasts through the Apple Store and Google Store, Kajabi also gives you a complete suite of tools to help manage and promote your podcasts.
With Kajabi as your podcast platform, you can:
- Move your existing podcast to Kajabi with their easy-to-use import tool
- Promote your podcast through Google Podcasts, Apple Podcasts, and Spotify, including show notes, transcripts, and episode thumbnails across all of the leading listening apps
- Create a private podcast and monetize it by integrating it with Kajabi’s payments system — keeping 100% of the revenue you generate
In our detailed Systeme.io review, we found that podcasts were not one of the features offered. So if you want to use podcasting to grow your business, System.io is not the platform for you.
Both Systeme.io and Kajabi allow you to create, manage, and market your email list. However, they differ in how much creative freedom they give you.
For example, Systeme only has a few merge field options for adding a personalized touch to your emails. In addition, Systeme.io’s email editor has limited functionality, which can tie your hands in terms of branding.
With Systeme, you can design simple emails. If you need a lot of merge field options and the ability to fine-tune your layout, the tool is limited.
Kajabi gives you intelligent list segmentation, a drag-and-drop email builder, and consistent branding options that enable you to create memorable, fast-loading, mobile-responsive emails in just a few clicks.
The templates and blueprints make it easy to craft emails that will get opened. And when it comes to design, Kajabi offers a wide range of fonts to choose from, so you can create a branded newsletter that has the same look and feel as your website.
Best of all, you can also be confident that it will look great on any device: mobile or desktop.
Both platforms offer easy, click-and-drag funnel-building capabilities. But Systeme.io doesn’t have as many pre-generated funnels and templates as Kajabi. Systeme’s funnels appear somewhat outdated compared to today’s sleek and modern designs.
In comparison, Kajabi offers a wide range of pre-made “blueprints” that instantly create marketing funnels for specific use cases that your digital business is likely to need.
With both Kajabi and Systeme.io, your funnels will instantly integrate with your email marketing and website. You can set up automated email sequences and segment your customers, so the right message goes to the right people.
Only Kajabi gives you best practices built-in. They give you beautiful templates that ensure your sales pipelines will actually work. Just choose the type of pipeline you need.
Plus, you can do all of this without having to integrate complicated third-party tools or plugins and without wading through countless lines of code.
When you have all the tools you need rolled into a single, intuitive, and innovative system, you free up hours of time to concentrate on what you do best — sharing your extensive knowledge and marketing to new students and members!
Affiliate program creation
Affiliate program creation is single-handedly one of the best ways to grow customer loyalty and reach more potential customers than you ever could on your own.
Both Systeme.io and Kajabi allow customers the ability to run and manage their own affiliate programs, bringing in additional clients and revenue month after month.
Set your commission structure, give each customer their own personalized link, and then sit back and let them sell for you. It’s the easy way to build your client roster and reward customer loyalty.
Online course creation
This is one of the core linchpins of each platform and for good reason: online course creation is one of the best ways to make money online month after month.
Systeme.io gives you an easy-to-use editor to create your courses, but it’s up to you to design and build them. If you’re a trained educator, great! If not, you may get bogged down in the course creation process.
Furthermore, trying to create consistent branding between your course design and your email newsletters or marketing campaigns can be a huge headache in Systeme. There are more font options in the course builder than in the email marketing software.
That may not be an issue when you’re just starting out, but when you’re trying to grow your business and want to double down on branding, you’ll wish you could use the same fonts and colors in every marketing touch.
Conversely, Kajabi has style and branding built into the system across each tool. You can use the same design elements, fonts, and colors in every area of your business.
Kajabi also makes it easy to build your course. They provide templates, called Blueprints, that give you a framework for getting started, based on the type of digital product you’re building:
Select the Blueprint you need, fill in the details, and you’ll have a pre-built template that makes it easy to create an industry-leading knowledge product.
Website design and hosting
Both Kajabi and Systeme.io provide hosting for your website, courses, blog, and landing pages. Both give you a free subdomain. (For example, on Kajabi, that would be yourname.mykajabi.com.)
To use a custom domain (yourdomain.com), Systeme.io requires you to upgrade to a paid package. On Kajabi, you may use a custom domain with any package.
Both platforms also offer website templates. That’s good. But do they offer attractive templates that make your website stand out from the competition? That’s the real question.
And from our perspective, Kajabi gives you beautiful, modern templates that are customizable to your brand and industry.
Our Systeme review revealed that both Systeme and Kajabi provide good customer support. Both give you access to email support. Both offer a knowledge base that answers your questions and helps you build a successful business on their platform.
Kajabi also offers weekly webinars, video courses at Kajabi University, and email support. All users get a customer success activation call to help them get started. Users on the Growth and Pro plans also have access to 24/7 chat support — so no matter where you’re located in the world, you can get the hands-on support and direction you need.
Last but certainly not least in our Kajabi vs Systeme.io review, we take a close look at the stability and longevity of these two companies.
A company that has been in business for a long time is able to weather economic ebbs and flows. A few years ago, no one could have predicted the pandemic nor the meteoric rise in online courses and tools to create them.
Today, the knowledge economy is exploding in popularity. A company that invests in its customers and continues to refine its feature set is a company that’s well-poised to meet trends and customer needs head-on.
How do Kajabi and Systeme stack up?
Systeme.io is a newer company, founded in 2018. Its parent company, ITACWT Limited is based in Ireland. Systeme has over 10,000 customers at the time of this publication.
Compare this to Kajabi, which was created in 2010. Kajabi is a U.S.-based company with over 60,000 global customers and is valued at $2 billion dollars. Together, our customers have collectively earned over $5 billion dollars.
That’s an amazing testament, not just to our success, but also to the success of our users, who are taking advantage of the passion economy and establishing themselves as recognized authorities in their respective niches.
It also serves as a phenomenal example of just how powerful the knowledge economy can be. When you have the right tools, guidance, and support, success is almost inevitable.
The bottom line: which platform is right for you?
Both Systeme.io and Kajabi offer a variety of helpful features designed to give you a springboard for building your digital course or membership. However, in terms of the sheer variety of proven tools and functionality, Kajabi clearly comes out on top.
Only with Kajabi do you get the number of templates and Blueprints, the level of creative freedom, and the consistency in branding across all channels, including your podcast, course, website, shopping cart, and emails.
Building an online business and selling digital products online isn’t just about having the tools at your disposal, but also having the ability to make what you create “your own,” allowing you to further grow and scale as you take on more members or students.
And finally, knowing that you have multiple levels of support means everything in a digital business. Would you rather be limited to email-only support, where you waste time waiting for a response, or get free access to walkthrough video tutorials, a flourishing community of like-minded entrepreneurs, and dedicated live chat technical support when and where you need it?
When you consider all of these options in a head-to-head Kajabi vs Systeme.io review, it’s easy to see the value of Kajabi. At first glance, it’s a higher price point. But when you look closely, it’s clear you get what you pay for.
From features to branding to ease of use to support, building your membership or online course on Kajabi is a smart decision that puts you in control of your business — both today and as you grow.
Taking the next steps
If you’re ready to take the next steps and get started with Kajabi, take advantage of our free 14-day trial and take the system for a spin. See for yourself how easy it is to create a course, develop a membership, build a website, add on a shopping cart, write a blog, and create a podcast — all with the best support in the business.
And don’t forget, we regularly host live Q&A webinars to show you how to take your business even further with smart templates, improved marketing automations, detailed blueprints and much more. Join Kajabi today and build your authority in the knowledge economy.
Still researching? Check out our other competitor comparisons: