Kajabi vs Kartra: Find The Right Platform For Your Online Business

Kajabi focuses on helping creators sell digital products like courses and memberships with top-notch content delivery features. At the same time, Kartra shines with its robust marketing tools and automation for driving sales.

But which one is better for your needs?

Both are powerful all-in-one platforms designed to help entrepreneurs create, market, and sell their digital products. However, some key differences could make one a better fit for your unique business needs.

In this article, we'll look in-depth at Kartra vs. Kajabi. We'll compare their features, ease of use, pricing, and more - so you can decide which platform is right for you.

Kartra Vs. Kajabi At A Glance

Kajabi Overview

Kajabi is an all-in-one platform that empowers entrepreneurs and creators to build, market, and manage online businesses.

It provides the tools to create and sell digital products such as online courses, coaching programs, communities, newsletters, memberships, and podcasts.

Kajabi simplifies business management by integrating marketing, content creation, and sales functionalities into one seamless solution. This user-centric approach allows you to scale your business without constraints.

Kajabi Core Features

• Online Course Creation
• Marketing Automation
• Sales and Payment Processing
• Website Building

1. Online Course Creation

Kajabi offers a robust suite of tools to help you easily create and deliver online courses. It allows you to build a course from scratch or seamlessly import content from an existing course.

Here's what you can expect:

• Flexible Course Creation: Whether starting from scratch or importing an existing course, Kajabi’s platform provides all the tools you need to create engaging and effective online courses.
• Content Variety: You can include a variety of content types to create engaging and dynamic online courses on Kajabi.
• Analytics Insights: Kajabi's Product Progress Analytics provides detailed insights into your students' learning journeys, allowing you to track and analyze student progress across your courses.

The platform supports various content types, including video, audio, quizzes, and downloadable resources. You can also create engaging learning experiences with features like drip content, course progress tracking, and completion certificates.

Kajabi's course builder is user-friendly, allowing you to easily structure your content into modules and lessons. Kajabi provides the flexibility and functionality you need.

2. Marketing Automation

Kajabi offers a range of powerful marketing automation features to help you promote your digital products effectively.

Some of marketing features include:

• Email Marketing: Create beautiful, professional emails with Kajabi's drag-and-drop email builder. Set up automated email sequences to nurture leads and engage your audience.
• Sales Funnels: Build high-converting sales funnels with Kajabi's pre-built templates. Guide your potential customers through a seamless journey from awareness to purchase.
• Landing Pages: Design stunning landing pages to capture leads and showcase your offerings. Choose from a variety of customizable templates or start from scratch.
• Affiliate Management: Expand your reach by leveraging the power of affiliate marketing. Kajabi's affiliate management system allows you to track and manage your affiliate partnerships effortlessly.

3. Sales And Payment Processing

Kajabi streamlines your sales process by providing comprehensive tools for pricing, checkout, and payment processing.

You can create flexible pricing options like one-time payments, recurring subscriptions, or payment plans.

The platform integrates with popular payment gateways like Stripe and PayPal, ensuring secure and hassle-free transactions for your customers. Kajabi also handles the technical aspects of sales tax calculation and VAT so you can focus on growing your business.

Additionally, Kajabi's robust analytics dashboard provides valuable insights into your sales performance, allowing you to make data-driven decisions and optimize your strategies.

4. Website Building

Kajabi's intuitive drag-and-drop website builder enables you to create stunning, professional-looking websites without any coding skills.

Choose from a wide range of customizable themes and templates, or start from scratch to build a site that perfectly reflects your brand.

The platform also offers blogging functionality, allowing you to create and publish engaging content to attract and retain your audience.

Kajabi's landing page builder also helps you craft high-converting pages for your products, events, and special offers.

Kajabi Pricing

Kajabi offers flexible pricing plans tailored to different stages of business growth, all with 0% transaction fees and access to core features like unlimited marketing emails, landing pages, and Kajabi AI tools.

Here’s a condensed breakdown:

1. Kickstarter: Perfect for beginners setting up their online business.some text
   • Highlights: 1 product, 1 funnel, 50 landing pages, and support for up to 250 contacts and 50 active customers.
   • Cost: $55/month.
2. Basic: Designed for small-scale businesses ready to grow.some text
   • Highlights: 3 products, 3 funnels, unlimited landing pages, and support for 10,000 contacts and 1,000 active customers.
   • Cost: $119/month.
3. Growth: For businesses looking to scale with advanced tools.some text
   • Highlights: 15 products, 15 funnels, custom branding, affiliate program, and advanced automations. Supports 25,000 contacts and 10,000 active customers.
   • Cost: $159/month.
4. Pro: Geared towards established businesses needing advanced features.some text
   • Highlights: 100 products, 100 funnels, 3 websites, and priority support for up to 100,000 contacts and 20,000 active customers.
   • Cost: $319/month.

Each plan includes essential tools like Kajabi AI, Creator Studio, and a group onboarding call to help you get started.

Advanced plans add features like custom branding, affiliate programs, and 24/7 support. Kajabi’s pricing ensures flexibility, whether you’re just starting or scaling up.

Positives Of Kajabi

• All-in-One Platform: Kajabi provides all the tools you need to create, market, and sell your digital products in one place, eliminating the need for multiple integrations.
• User-Friendly Interface: Kajabi's intuitive interface makes it easy for non-techie entrepreneurs to build and manage their online businesses.
• Robust Course Creation: The platform offers a comprehensive set of features for creating engaging and interactive online courses.
• Powerful Marketing Automation: Kajabi's marketing automation tools help you create effective email campaigns, sales funnels, and landing pages to promote your products.
• Excellent Customer Support: Kajabi provides top-notch customer support, including 24/7 live chat, email support, and an extensive knowledge base.
• No Transaction Fees: Unlike some other platforms, Kajabi does not take a percentage of your revenue, allowing you to retain more of your earnings. 

What Could Be Better

• Limited Customization: While Kajabi offers a range of customizable templates, some users may find the design options somewhat limited compared to other platforms.

Are you looking to map out your business plan before choosing the right platform?

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Kartra Overview

Kartra is an all-in-one platform that helps entrepreneurs and small businesses launch and grow their online presence. It offers tools for creating websites, landing pages, email campaigns, membership sites, and more.

One of Kartra's key strengths is its focus on sales and marketing automation. The platform provides a visual workflow builder that allows you to create complex marketing sequences and funnels without needing technical expertise.

Kartra also offers a range of integrations with popular third-party tools, making it a versatile solution for businesses with diverse needs.

Kartra Core Features

• Website and Page Builder
• Marketing Automation
• Membership Sites
• Email Marketing
• Sales Funnels and Campaigns

1. Website And Page Builder

Kartra's drag-and-drop builder is a powerful tool that enables users to create professional-looking websites and landing pages without any coding knowledge. The platform offers:

• Customizable Templates: Choose from various pre-designed templates tailored for various purposes, such as sales pages, opt-in forms, thank-you pages, and product showcases. These templates save time and ensure a polished, professional look.
• Easy Customization: Add or remove sections, adjust colors, fonts, and layouts, or insert personalized content. Kartra also provides widgets like countdown timers, testimonial carousels, and video players to make pages interactive and engaging.
• Mobile Responsiveness: All pages are automatically optimized for mobile devices, ensuring they look and function seamlessly on smartphones, tablets, and desktops.

Kartra’s website and page builder empowers users to create visually stunning, high-converting pages that enhance user experience and drive results.

2. Marketing Automation

Kartra simplifies marketing with powerful automation tools that work behind the scenes to engage your audience and nurture leads:

• Behavior-Based Triggers: Automate responses based on user actions, such as clicking a link, purchasing a product, or abandoning a cart. These triggers keep your communication timely and relevant.
• Dynamic Campaign Sequences: Use a visual editor to design complex marketing workflows. For instance, you can create a sequence that sends follow-up emails, offers discounts, or tags leads based on behavior.
• Integration with Sales Funnels: Link your automated workflows directly to your sales funnels for a seamless customer journey, from lead generation to conversion.

This automation helps businesses save time, improve engagement, and efficiently convert leads into loyal customers.

3. Membership Sites

Kartra makes creating and managing membership sites for your digital products or services easy.

You can set up different membership levels, each with access permissions and content.

The platform offers a range of features to enhance your membership sites, such as drip content, course progress tracking, and member management tools. You can also integrate your membership site with Kartra's marketing automation features to deliver targeted content and promotions to your members.

Kartra's secure member login and payment processing protect your content and transactions.

4. Email Marketing

Kartra’s email marketing tools are robust and designed to help businesses connect with their audience effectively:

• Personalization and Segmentation: Send personalized messages based on user data and segment your audience for highly targeted campaigns.
• Automation Features: Set up automated email sequences, such as welcome emails, follow-ups, or promotional campaigns, based on user behavior or schedules.
• Performance Tracking: Analyze open rates, click-through rates, and conversions to optimize your email campaigns.

This feature ensures you stay connected with your audience while driving engagement and sales.

5. Sales Funnels And Campaigns

Kartra allows you to design and execute high-performing sales funnels that guide users from awareness to purchase:

• Drag-and-Drop Funnel Builder: Map out the customer journey visually, connecting landing pages, emails, and automation rules.
• Pre-Built Campaigns: Access a library of ready-made campaigns created by marketing experts, complete with email templates, automation, and funnel designs.
• Conversion Tracking: Monitor every step of your funnel to identify and improve weak points in the customer journey.

Sales funnels in Kartra are designed to maximize lead generation and revenue.

Kartra Pricing

Kartra offers three pricing plans designed to meet the needs of businesses at different growth stages. All plans include 0% transaction fees, unlimited emails, and access to Kartra’s full support system.

Here’s a simplified breakdown:

Starter Plan

• Ideal for small businesses or individuals just starting.
• Includes basic features like website and page building, email automation, and membership site tools for up to 2,500 contacts and 1 domain.
• Cost: Starts at $79/month (for the first 6 months), then $119/month.

Growth Plan

• Best suited for growing businesses that need more advanced features.
• Includes all Starter features plus tools like funnel simulation, webinars for up to 300 attendees, affiliate management, and enhanced automation.
• Supports up to 12,500 contacts and 3 domains.
• Cost: Starts at $99/month (for the first 6 months), then $229/month.

Professional Plan

• Designed for established businesses with larger teams and advanced requirements.
• Adds real-time analytics, larger webinar capacity (up to 1,000 attendees), and live chat support tools, with support for up to 25,000 contacts and 5 domains.
• Cost: $549/month.

Kartra’s tiered pricing ensures flexibility, enabling businesses to start small and scale as they grow, with advanced tools available as needed.

Positives Of Kartra

• Powerful Marketing Automation: Kartra's marketing automation features are among the most comprehensive in the industry, allowing you to create complex sequences and funnels.
• Intuitive Drag-and-Drop Builder: The platform's drag-and-drop builder makes creating professional-looking websites, landing pages, and email campaigns easy.
• Comprehensive Feature Set: Kartra offers many features, including membership sites, video hosting, and affiliate management, making it a versatile solution for online businesses.
• BAM (Behavioral Adaptive Marketing): Kartra's BAM feature allows you to create personalized marketing experiences based on your leads' behavior, leading to higher engagement and conversions.
• Detailed Analytics and Reporting: Kartra provides comprehensive analytics and reporting features, offering insights into sales performance, customer behavior, and marketing campaign effectiveness, facilitating data-driven decision-making.

What Could Be Better

• Learning Curve for Beginners: New users may find Kartra's extensive features overwhelming, leading to a steeper learning curve. 
• Customization Limitations: Some users have reported that while Kartra provides various templates, the customization options can be restrictive.

Kartra Vs. Kajabi: Website And Page Building

When comparing Kartra and Kajabi in terms of website and page-building capabilities, both platforms offer robust tools tailored to different user needs.

Kartra's Website and Page Builder:

• Drag-and-Drop Interface: Kartra provides an intuitive drag-and-drop builder, allowing users to create professional websites and landing pages without coding skills. This feature simplifies the design process, making it accessible to users of all technical levels.
• Extensive Template Library: The platform offers over 500 customizable page designs and section templates, including sales pages, lead capture forms, and checkout pages. Users can select templates that align with their brand and customize them as needed.
• Responsive Design: All designs are responsive, ensuring optimal display across devices such as desktops, tablets, and smartphones. This responsiveness enhances user experience and engagement.
• A/B Split Testing: Kartra includes built-in A/B testing tools, allowing users to compare different page designs in real-time to determine which version yields higher conversion rates.

Kajabi's Website And Page Builder:

• User-Friendly Editor: Kajabi features a powerful drag-and-drop website builder that requires no coding. Users can create entire websites, standalone pages, and sales funnels with ease.
• Template Selection: Kajabi offers a range of customizable themes and templates for sales pages, lead pages, home pages, and more. Users can build a webpage using the page builder and theme editor simultaneously, allowing for comprehensive customization.
• Customization Options: Users can change all colors, sections, and ensure mobile responsiveness. Additionally, Kajabi allows the addition of social media links to pages for easy navigation to other platforms.

Key Differences:

• Template Variety: Kartra offers a more extensive library of templates than Kajabi, providing users with a broader selection from which to choose.
• A/B Testing: Kartra's built-in A/B testing tools allow users to optimize their pages for higher conversion rates, a feature not explicitly highlighted in Kajabi's offerings.
• Customization Flexibility: Both platforms offer robust customization options; however, Kartra's extensive template library and A/B testing capabilities may give users more flexibility in optimizing their pages.

In summary, both Kartra and Kajabi provide comprehensive website and page-building tools. Kartra stands out with its extensive template library and built-in A/B testing, offering users a wide range of design options and optimization capabilities.

Kajabi, on the other hand, provides a user-friendly editor with robust customization options, making it a strong choice for users seeking simplicity and ease of use.

Kartra Vs. Kajabi: Marketing Automation

Kartra's marketing automation features are among the most comprehensive in the industry, with tools like email campaigns, lead tagging and segmentation, split testing, and Behavioral Adaptive Marketing (BAM).

These features allow you to create complex sequences and funnels, deliver personalized content, and optimize your marketing efforts.

Kajabi provides a comprehensive automation system that uses when/then/if logic to streamline processes. This includes automating actions such as sending emails, granting offers, or adding tags based on specific triggers like form submissions or product purchases.

Other Kajabi marketing automation features include:

• Pipeline Automation: Kajabi's Pipelines feature allows users to create automated marketing funnels with pre-built templates. These pipelines integrate landing pages, email sequences, and offers into a cohesive automated workflow, simplifying guiding leads through the customer journey.
• Email Campaign Automation: Kajabi enables users to automate email campaigns by setting up sequences triggered by specific actions or dates. This ensures timely and relevant communication with subscribers, enhancing engagement and conversion rates. 

Kartra is well-suited for users seeking advanced, customizable automation workflows, while Kajabi offers a more straightforward approach that integrates seamlessly with its other features.

Kartra Vs. Kajabi: Membership Sites And Course Creation

Kartra makes creating and managing membership sites easy with features like drip content, course progress tracking, and member management tools. 

You can set up different membership levels and integrate your site with Kartra's marketing automation features.

Kajabi excels in the realm of course creation, offering a robust course builder with assessments and progress tracking. The platform is designed to help you create engaging and interactive online courses, making it an ideal choice for course creators and educators.

Kajabi also supports various content types, including videos, PDFs, and audio files. Users can set up drip schedules to release content over time and create multiple membership tiers with different access levels.

So, if your primary goal is to create and deliver online courses focusing on an engaging learning experience, Kajabi is the more suitable choice. 

Kartra Vs. Kajabi: Integrations And Third-Party Tools

Kartra offers a range of integrations with popular third-party tools, making it a versatile solution for businesses with diverse needs.

Kartra Integrations:

• Native Integrations: Kartra offers seamless connections with several major industry tools, including:some text
  • Payment Gateways: Stripe, Authorize.net, PayPal, and Braintree.
  • Email Service Providers: ElasticEmail, MailGun, Postmark, and SendGrid.
  • Calendar Services: Google Calendar & Google Meet, Zoom.
• API and IPN: Kartra provides API and IPN (Instant Payment Notification) capabilities for custom integrations, allowing developers to connect Kartra with other applications.
• Zapier Integration: While Kartra doesn't directly integrate with Zapier, users can utilize third-party services to connect Kartra with other apps via Zapier.

This allows you to extend the platform's functionality and connect with tools you already use.

Kajabi has a more limited set of integrations compared to Kartra. However, Kajabi offers a broader range of native integrations, especially in email marketing and analytics, providing users with more direct connection options.

Kajabi Integrations:

• Native Integrations: Kajabi supports direct integrations with various tools, including:some text
  • Payment Gateways: Stripe, PayPal, and Kajabi Payments (available in the USA).
  • Email Marketing: Aweber, Mailchimp, Drip, ConvertKit, ActiveCampaign.
  • Analytics: Google Analytics, Facebook (Meta) Pixel, Segment.
• Zapier Integration: Kajabi integrates with Zapier, enabling connections with over 500 apps, facilitating automation and data transfer between platforms.
• Third-Party Apps: Kajabi also integrates with tools like Creator.io for AI-powered chatbots.

Kajabi provides a wider array of native integrations and seamless connectivity with Zapier, making it a versatile choice for users seeking extensive third-party tool connections.

Kartra, while offering essential native integrations and API capabilities, may require additional steps to achieve similar connectivity.

Kartra Vs. Kajabi: Which One Is Right For You?

Choosing between Kartra and Kajabi depends on your business objectives, technical proficiency, and specific feature requirements.

Here's a comparative overview to assist in your decision-making:

1. Primary Focus

Kartra: Designed as an all-in-one marketing platform, Kartra offers tools for sales funnels, email marketing, and customer relationship management. It's ideal for businesses seeking a comprehensive marketing solution.

Kajabi: Tailored for course creators, Kajabi excels in building, marketing, and selling online courses and membership sites. It's best suited for educators and content creators focusing on digital learning products.

2. Course Creation And Membership Sites

Kartra: Provides membership site capabilities with features like content dripping and multiple access levels. However, its course creation tools are more basic compared to Kajabi.

Kajabi: Offers robust course creation tools, including assessments, quizzes, and community features, providing an engaging learning experience.

3. Marketing Automation

Kartra: Features advanced automation with behavioral triggers, dynamic follow-ups, and comprehensive analytics, making it a powerful tool for complex marketing strategies.

Kajabi: Includes marketing automation with pipelines and email sequences, suitable for straightforward marketing needs.

4. Pricing

Kartra: Offers tiered pricing plans starting at $119/month, with features scaling at higher tiers.

Kajabi: Provides plans starting at $55/month, with a focus on course creation and community features.

5. User Experience

Kartra: May present a steeper learning curve due to its extensive features but offers flexibility for users needing a comprehensive marketing suite.

Kajabi: Known for its user-friendly interface, making it accessible for beginners focusing on course creation.

To learn more about choosing the right online course platform, check out our in-depth comparison of Kajabi vs. Thinkific.

And for inspiration on building a thriving online community, explore these 4 online communities that are making a significant impact.

In conclusion, both Kartra and Kajabi are powerful all-in-one platforms that can help you build and grow your online business. By carefully evaluating your needs and comparing the features and pricing of each platform, you can make an informed decision and choose the one that best aligns with your goals.

Kartra Vs. Kajabi: Which Should You Choose?

To help you make an informed decision, here's a scoring table based on a 5-point scale that provides a comparative view of their features.

Get Started With Kajabi

Kajabi is the go-to platform for educators and course creators, offering powerful tools for building, marketing, and selling digital products. Its user-friendly interface and all-in-one approach eliminate the need for juggling multiple integrations, letting you focus on what truly matters—delivering value to your audience.

While Kartra is known for its advanced marketing automation, Kajabi shines in creating and managing online courses. Its streamlined features make it easy to deliver high-quality content and engage your learners.

Though its marketing tools may not be as extensive as Kartra's, they are perfectly tailored to support course promotion and audience growth, making it an excellent choice for those prioritizing simplicity and effectiveness.

Kajabi's pricing plans offer great value for course creators, with unlimited landing pages and marketing emails included. If your main goal is course creation and community building, Kajabi provides the perfect balance of functionality and ease of use. Take the first step toward building your online business today—get started with Kajabi's 14-day free trial!